Summary
SnoBase now syncs distributor sales data into your retailer pipeline.
Status, distributor and DC each retailer pulls from, and how many store locations have ordered each SKU updates automatically.
Your pipeline can now be a real reflection of the market, not a static list.
What’s New in SnoBase
What
Example of distributor data syncing in action
SnoBase now uses distributor sales data to update three key pieces of your retailer records automatically:
Pipeline status — moves from PROSPECTIVE or APPROVED to CURRENT when our smart scan detects sales at the retailer.
Distributor and DC mapping — identifies which distributor(s) and distribution centers a retailer orders through.
Store-level performance — counts how many store locations have ordered, down to the SKU level.
Why
Distributor data is transaction level truth for what’s actually happening in the market.
By syncing it directly into your retailer view, SnoBase eliminates guesswork and gives you operational visibility that used to take three reports, five emails, and a phone call or two to piece together.
Your pipeline now shows where the business really lives: who’s ordering, through whom, and too how many locations.
How
During each data pipeline sync, SnoBase aggregates recent sales activity and updates retailer records using our mapping algorithm.
Statuses change automatically, distributors and DCs are matched, and store counts roll up by SKU.
It all happens in the background, with no manual input or configuration.
Your team can still input manually, but now they can compare those assumptions to demonstrated sales data.
What We’re Thinking About
Distributor data is the most underused asset in a brand’s toolkit. We’re thinking about ways to make it cleaner, more connected, and more useful in everyday decisions.
Rainy Day Thought
What was the long-term impact of this summer’s UNFI cyber attack, and what would it take to insulate the food system from something worse?
How You Can Connect
Upcoming Events:
SFA Fancy Faire — Jan 11-13 — San Diego, CA
Brands Book a Call: Brand Call Link
Distributors Book a Call: Distributor Call Link
Email Us Directly: [email protected]