Summary
Brands can now get started for free at SnoBasics.com, and we've launched a podcast on selling in retail with Josh Belinsky from Slate Milk joining us as our first guest.
Brands can now create a free SnoBase account at SnoBase.com.
Once you are in, you can try tools like FormBot, our AI form generator that auto-fills retailer Excel forms using your SnoBase data.
FormBot turns the repetitive, cell-by-cell process of completing retailer forms into a workflow that takes seconds.
With a free account, you can:
Add and organize your product information
Add up to 3 retailers to track
Upload up to 3 retailer forms and generate completed versions
Explore more of SnoBase’s retail sales tools
No onboarding call is required. Create an account, add your information, and give it a try.
Introducing The SnoBase Podcast
Today, we’re excited to introduce The SnoBase Podcast, a new series of conversations with CPG founders, operators, sales leaders, brokers, distributors, retailers, and others helping brands grow in retail.
Our first episode
Our first guest is Josh Belinsky, co-founder of Slate Milk. Josh and Manny Lubin started Slate with the goal of creating a healthier chocolate milk they could enjoy every day.
Building a CPG brand is hard. Building the sales organization and distribution network behind it can be even harder.
In our first episode, Josh shares practical lessons from Slate’s journey, including:
How to think about building and managing a sales team
What founders should understand about distributors
How to approach retail growth at different stages
Lessons learned while scaling Slate
Advice for founders earlier in their CPG journey
Josh is open about what worked, what did not, and what he would tell founders navigating the same decisions today.
If you are building a CPG brand, especially in the earlier stages, we think you’ll get a lot out of this conversation.
Please subscribe and share it with another CPG founder or operator. We want these conversations to reach the people who can use them most.
The goal is simple: honest conversations that help brands build better sales organizations, navigate distribution, and win at retail.
We have some great guests lined up and would love your help getting the series started.
Thanks for reading, watching, and supporting the first episode.
Connect
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